Company News, Marketing News

Pantene Goes Royal

P&G brand adds Queen Latifah as newest spokesperson.

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By: TOM BRANNA

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Queen Latifah, who is currently a CoverGirl spokesperson, has added a new P&G feather in her cap. The Grammy Award winner, Oscar nominee and new talk show host is now the new face of Pantene and will support the brand's Truly Relaxed and Truly Natural Collections. “Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work,” says Kevin Crociata, marketing director of North American Hair Care at Procter & Gam...

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